The first thing that jumps out at me is we are ranked one spot ahead of USC who incidentally was the only Pac 10 team in the top 20. We are down from last year, yet the numbers are still impressive  at 70 million in value and a cool 30 mil in profit. One thing that's for sure is the top 20 is littered with southern teams. This does not come as a surprise. Let's face it down here Saturday's are just a little more important and it shows in dollars and cents not just the field. Here is the link www.forbes.com/2009/12/22/most-vaulable-college-football-teams-business-sports-college-football.htm