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Jay Jacobs lays out plan for Auburn Athletics -- or not really

Auburn's athletic director has a whole list of non-tangible ways to improve the university's sporting efforts.


Auburn athletic director Jay Jacobs laid out his plan to improve his program at a meeting with the Auburn Chamber of Commerce Tuesday. What's included in that plan? A bunch of vagaries like "do better" and "defend Auburn."

The beat corps was on hand to document the event. Some of the highlights:

The biggest real piece of news was the revelation that Tim Hudson and his wife have donated $1 million for the clubhouse at Plainsman Park. Jacobs said he has a master plan for Auburn's baseball and football stadiums, but that those plans will be put in place when "Auburn is ready." Whatever that means.

In addition to those hard-hitting ideas, Auburn has hired a consulting firm, JMI Sports, to help Jacobs make the athletic department better, per Justin Hokanson of So basically, Auburn is going to let someone other than its athletic director figure out how to fix the athletic department.

For anyone who doesn't have much faith in Jacobs (read: almost everyone), Tuesday's announcements likely did little to make them feel any better. It appears that the university and Jacobs don't have an actual plan to get better, and they're likely relying on his stern defense against recent off-field allegations and potential success of head football coach Gus Malzahn.

Unfortunately, it appears that Jacobs just doesn't get it. A prime example is his idea of an "improved gameday experience." Maybe this is off-base, but are Auburn fans going to look at locker room tours and dinners at Jordan-Hare Stadium big upgrades? Jacobs says he wants Auburn to be "Tailgating U." But while the corporate tailgating firm Tailgate Guys has been good for some, especially those of us here at College and Magnolia, too many empty tents in prime location on Saturdays has hurt the tailgating atmosphere. Corporatizing tailgating happened under Jacobs's watch.

If there's one thing to take away from Tuesday's announcements, it's that nothing is really changing, and Jacobs and Auburn are just hoping everything will somehow get better. Let's hope that consulting firm has some ideas, because there aren't any new ones here.