ESPN's Jay Bilas made waves on Twitter Tuesday afternoon, revealing that the NCAA's official online shop recognizes searches for individual players. Realizing this could be a major blow to the argument that the NCAA doesn't profit off of players, the search function was quickly removed from the shop.
However, manually customizing NCAA shop URLs to get search results, as of now, still works. If you go to the Auburn page at the shop and check out the "jerseys" section, you'll find various football items featuring Nos. 1, 2, 5, 14, 23, 34, 43, 55, 80 and 94, and and a few basketball items featuring Nos. 20, 23 and 34. So, is the NCAA profiting off Auburn players? You bet.
And hey, the NCAA is profiting off of a few former players, too.
Good job, good effort, NCAA.
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